I’ve written about the happenstances of old age in the past. It’s a consequential topic as one stares down death. It’s a theme of my blog.

https://pjcolandoblog.com/you-have-beautiful-skin/

https://pjcolandoblog.com/1-boomer-issue-word-finding-problems/

Today’s post is about aches and pains. More specifically, I had the ache and others were a pain.… ...

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OK, you caught me. I like alliteration and rhymes, so I had to use the word ‘fix’ to go with ‘six.’

PJ ColandoBut I’m not being genuine in the title because I. Can’t. Fix. Your. Marketing and Sales. That’s your task. I’ve been sharing, twice weekly in the merry month of May, my marketing experience, not my expertise. ...

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Here’s another sandwich for you to digest, another dose a la PJ, the poster child for what not to do when writing-and-marketing a book. I’ve tried to trim the fat, the calories that make you fat-and-sassy, but not necessarily savvy. Broke and not better for it, weeping before the end of the month when nothing’s in your wallet or your Amazon sales chart.… ...

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Sense. Scents. Dollars and Cents.

Here are my two cents on Marketing Books. What’s worked for me = DO. What hasn’t worked and/or doesn’t appeal = DON’T. That is, methods of marketing that I think stink.

Presented via the sandwich method I used to pair praise with reprimand and/or imperative throughout a blazingly successful career in speech-language pathology.… ...

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“Kill your darlings” is literary gospel, a ubiquitous phrase that commands action upon one’s prose. Cut, kill, slash, rewrite. Trim the superfluous flab.

Popularized in novel and screenwriting guides in the ’90s, it’s been ascribed to William Faulkner, Oscar Wilde, Eudora Welty (now there’s a name worthy of a book character), G.K.… ...

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We’ve had a host of house guests in Casa Colando, California: most interesting, some sublime, some ridiculous, some petty, a nervy test to the nerves. Reader beware, lest the latter people come to inhabit your house.

A couple called, saying that they were flying to Las Vegas, touring Hoover Dam, and the Grand Canyon, and that they thought they’d saunter over to California to visit with us.… ...

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