So you’ve become an author, have you? Published by a small press, or else a large one with no publicist, so that the onus of selling your book falls upon you?

Welcome to life as an author, 2012.

Because I’m an extrovert, marketing via public appearances doesn’t daunt me.… ...

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When I began writing as a hobbyist in 2010, I didn’t predict the endeavor as encore career.

I just wanted to have fun.

After all, I adored my speech-language pathologist practice: I gave for living. I’d lived a purpose-filled life long before Rick Warren made it a religion.… ...

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Three’s a crowd, yet I’ve posted a picture of three for marketing tip #8 because we are going to enter crowds.

These are three ideas in my continuing format of Dos and Don’ts of Marketing. I’ve posted twice/week this month, so you may review all my tips if the current trio interest you – you can review the prior ones, even if they don’t.… ...

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OK, you caught me. I like alliteration and rhymes, so I had to use the word ‘fix’ to go with ‘six.’

PJ ColandoBut I’m not being genuine in the title because I. Can’t. Fix. Your. Marketing and Sales. That’s your task. I’ve been sharing, twice weekly in the merry month of May, my marketing experience, not my expertise. ...

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To market, to market to buy a fat pig… Authors who want to sell, market their books.In this scenario, I is de TEAM…

We do it the all-American way, with vigor, self-reliance, and aplomb! It’s either me, myself, and I, otherwise known as we, not them, the sillies, the lackies, the flakes…the authors who bluster and cry and blame their publisher (often themselves) for their floundering sales.… ...

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