OK, you caught me. I like alliteration and rhymes, so I had to use the word ‘fix’ to go with ‘six.’

PJ ColandoBut I’m not being genuine in the title because I. Can’t. Fix. Your. Marketing and Sales. That’s your task. I’ve been sharing, twice weekly in the merry month of May, my marketing experience, not my expertise. ...

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To market, to market to buy a fat pig… Authors who want to sell, market their books.In this scenario, I is de TEAM…

We do it the all-American way, with vigor, self-reliance, and aplomb! It’s either me, myself, and I, otherwise known as we, not them, the sillies, the lackies, the flakes…the authors who bluster and cry and blame their publisher (often themselves) for their floundering sales.… ...

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Here’s another sandwich for you to digest, another dose a la PJ, the poster child for what not to do when writing-and-marketing a book. I’ve tried to trim the fat, the calories that make you fat-and-sassy, but not necessarily savvy. Broke and not better for it, weeping before the end of the month when nothing’s in your wallet or your Amazon sales chart.… ...

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Sense. Scents. Dollars and Cents.

Here are my two cents on Marketing Books. What’s worked for me = DO. What hasn’t worked and/or doesn’t appeal = DON’T. That is, methods of marketing that I think stink.

Presented via the sandwich method I used to pair praise with reprimand and/or imperative throughout a blazingly successful career in speech-language pathology.… ...

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